Internet Video Publishing Advice, Best Practices and Tips
1.
To Host or Not to Host
– 3 Options for Website Video Publishing Environments
o Self-Hosted
o Online Video Platforms (OVP, e.g. Brightcove)
o Post & Embed (Social video, e.g. YouTube)
o Things to Consider
§ Purpose for video?
§ Sales & Marketing
§ Customer Service, How-to
§ HR, Internal Marketing, Training
§ # Videos
§ Monetization strategy (ROI)
§ IT resources?
§ Need deep integration?
2.
Advantages /
Disadvantages
3.
Self-Hosted Video
o Use-Cases
§ Few videos
§ No need for integration
§ Good technical resources
o Advantages
§ Complete control
§ File formats, delivery, players, monetization
o Disadvantages
§ Need resources for:
§ Storage
§ Delivery
§ Integration
4.
Video File Formats
o Use Flash Player/Container – Ubiquitous
§ SWF NOT a movie – player only
o File Formats & Compression?
§ Flv vs. mp4 vs. m4v vs. mov vs. wmv, etc…?
§ .h264 vs. MPEG-2 vs. Vorbis, etc… ?
5.
Recommendations
o Mp4 .h264 codec w/AAC (audio)
§ Highest quality for file size
§ Supported by:
§ Mac, PC, Flash 9+, iTunes
§ Mobile devices (iPhone, etc…)
§ Broadcast
§ Blue-Ray
o Tools for Transcoding
§ Sorenson Squeeze
§ Macromedia Flash Media Encoder
§ Handbrake (free)
§ Encoding.com
§ VideoRX.com
6.
Delivery Best
Practices
o Lots of video? – You’ll Need a CDN (content
delivery network)
§ Recommendations
§ Amazon S3 + Cloudfront✔
§ Akamai
§ Bitgravity, etc…
o Players
§ Custom branding, interactivity, analytics?
§ Recommendations:
§ JW Player/Longtail✔
§ Flow Player
§ Macromedia Flash
7.
Video Hosting
Platforms
o “An online video platform is a free or
fee-based self-service platform that offers hosting, encoding, customizable &
embeddable players, and metrics for organizations that wish to upload and
distribute their own video content.”
8.
Dedicated Video
Hosting Platforms – Shopping for an Online Video Platform
o Evaluate Options
§ Monetization
§ Customization
§ Interactivity
§ Analytics
§ DIY or plug-n-play
§ Plugins & API
o Get under the hood – test-drive
§ Most offer free trials
o Month to month agreements
§ What’s their migration policy?
9.
Dedicated Online Video
Hosting/Delivery Platforms
o All-Purpose
§ Brightcove
§ Vzaar
§ Fliqz
§ Bitsontherun
§ Ooyala
§ Kaltura
§ Sorenson 360
§ 60 +
o Sales & Marketing
§ Veeple
§ Wistia
o Live
§ Ustream.tv
§ Livestream.tv (formerly Mogulus)
§ Justin.tv
o WordPress
§ Tons of plug-ins available (JWPlayer, Kaltura,
etc…)
§ Video press
10.
Post & Embed –
“Social Video Platforms”
o Advantages – Less Expensive, simple to use,
social nature
o All – Social nature, destination sites…
o YouTube = Free, easy to use, large audience,
etc… (rights->YouTube)
o Vimeo= Inexpensive, HD, customizable player
(no products)
o Blip.tv = Cheap, customizable players, ad
support, syndication, iTunes
o Viddler= Customizable players, HD,
syndication, in-video commenting
11.
Uploading to YouTube
o Recommendations/ Guidelines for Uploading to
YouTube
§ HD – best quality, multiple options
§ 16:9 Aspect Ratio Recommended (4:3)
letterboxed
§ Resolution
§ HD = 1280×720
§ Else = 640×360 (16:9), 480×360 (4:3)
§ Mp4 file format
§ .h264 video compression
§ AAC or MP3 audio compression
§ Frames per second: 30
§ Maximum length: 10:59 (we recommend 2-3
minutes)
§ Maximum file size: 2 GB (still says 1G, but
trust me)